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llegro is undoubtedly one of the most popular sales platforms in our market. Encouraged by its successes in other countries, it has finally made its debut in the Czech Republic as well. Allegro.cz is a platform that has been fully tailored to the Czech market. This does not mean, however, that as a seller you will have difficulty listing your products. While indeed, by using the Allegro.cz platform you gain access to a new market, at the same time you have the comfort of using tools and features that you as a seller are very familiar with. A huge convenience is the fact that in order to use Allegro.cz you don’t even have to create a new account. You will do everything in your company profile on Allegro.cz. The newly opened Czech portal gives you the opportunity to reach more than 10 million new customers. Want to know how to take advantage of such opportunities? We will be happy to help you with that.

Allegro.cz – what is it?

What is Allegro.cz? This is a new foreign service owned by Allegro that allows you to showcase your products on the Czech market. Integration with Allegro.cz will allow you to quickly and efficiently expand the group of customers you would like to reach by offering them your product range. Interestingly, the platform gives you the possibility to automatically translate your offers and convert prices into another currency. Thanks to such capabilities, you have a chance to present both new and previously listed offers, on the newly opened Allegro.cz site.

The potential of the Czech e-commerce market

Is the Czech market worthy of interest? We’d be happy to mention some statistics from 2021, which show that, like almost the rest of the world, the Czech e-commerce market also has great potential. In the aforementioned 2021, online sales amounted to 8.6 billion euros. Sales compared to 2020 were up as much as 14%. The population of this beautiful country is about 10.51 million, more than half of whom have bought at least one product online. As you can see, the potential is really impressive, so it’s worth taking advantage of the opportunities Allegro gives you.

For more information, visit our ALLEGRO.CZ service.

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he vast majority of large marketplace-type platforms provide opportunities for sellers to advertise their products. This greatly increases the chance of reaching a larger audience on that particular platform. It turns out that the right skills and judicious use of Allegro advertising can help improve results directly related to sales. When, as a seller, can you benefit from this type of assistance? It doesn’t matter whether Allegro is your main place of order fulfillment or you use it additionally. In both cases it is possible. And in both cases, the most important thing is that Allegro ADS advertising campaigns are prepared in the right way. What does this mean exactly? Namely that they should provide you as a seller with very good results.

How to make your Allegro Ads campaign bring the intended results? Get help from professionals

Allegro Ads – what is it?

Allegro is a platform that needs no introduction to anyone on the Polish e-commerce market. The service is used daily by thousands of users. They are attracted by low prices, security of transactions, favorable shipping terms and many, many other opportunities provided by this platform. However, the more buyers, the more sellers. In addition, the increase in the number of people selling online has also been influenced by the recent pandemic. What does this mean? Well, it means that the competition is not sleeping. On the contrary, it is getting bigger and bigger. To be visible, it is worth using all possible ways. One of them is Allegro Ads. What is it? It is a system of paid ads that allows users of the platform to display your products at almost any time of the day or night. They are displayed in the most visible places.

Is it easy to use Allegro Ads?

Probably this question is asked by every seller who is considering starting an Allegro Ads campaign. In the minds of many, the answer is a sign regarding what to do next. However, it is not always the right way to go. Why? Allegro Ads is a fairly intuitive and simple solution. It allows you to conveniently manage your campaign budget, so you don’t have to worry about spending more on advertising than you would like. However, in order for the money you invest to be used properly, it is necessary to set up the campaign correctly. And also keeping an eye on it and analyzing the statistics. It’s also worth having some graphic design skills and a light pen to create interesting ads.

As you can see for yourself, slowly the stairs begin to form. Although running an Allegro account in itself and investing money in paid advertising such as Allegro Ads is not considered exceptionally demanding and complicated, already turning that money you spend into a return can prove troublesome. And that, after all, is exactly the point. That’s why, it’s a good idea to use the help of professionals. Ecomart, which employs experienced staff and makes sure that they approach every task entrusted to them with full commitment, can help you with this. Thanks to us, you will not only be able to invest money, but also look at the return that will come with this investment.

While Allegro Ads is a fairly intuitive solution, it is worth mentioning that it is also relatively powerful. Of course, thanks to the fact that you have a lot of possibilities regarding the setting and optimization of campaigns as a seller, you have the chance to reach, for example, a more specific group of customers. In this way, too, you can reduce the costs you incur in publishing promotional materials. Keep in mind that manually configuring your account allows you to tailor its performance much better to your needs. If you don’t know how to do it yourself, we will be happy to help you with it. We will configure the account, take care of the appropriate advertising and, finally, analyze the reports. By establishing a partnership with us, you will be able to focus on developing your business, while not worrying about advertising on Allegro.

Ways to publish Allegro Ads promotional materials

As we have already mentioned, Allegro Ads gives you, as a seller, many opportunities. And so, for example, you should know about the fact that promotional materials can be published in several ways:

• sponsored offers, which is the most popular solution – ads are usually displayed at the top of the search panel along with the moment you type in a specific keyword. However, they can also appear at the bottom of the listing. Their task is to encourage clicking. The most common billing option is CPC, or cost per click;
• ad network is a mechanism that is most often used by more demanding sellers. This solution makes product listings, can appear on Facebook, or in Google search. A click on the ad will take the potential customer to an auction listed on Allegro, where he can make a purchase;
• graphic ads – an interesting way to promote a rather general assortment of products. Most often it consists of a brand logo, an advertising slogan and two most interesting dynamic listings.

Allegro Ads – who should use it?

Allegro has an average of 22 million users. As you can see, this is an exceptionally large number. Of course, this state fluctuates and once it is larger and once it is smaller, however, there is no doubt that it is the most popular marketplace platform in our country. Very often products of relatively small value are sold on it by sellers who do not have their own online store. It is mainly to them that the use of a service such as Allegro Ads is recommended. However, does this type of promotion really not make sense when you want to promote your own brand? Opinions are strongly divided in this case. However, it seems to us that it is not that simple at all. Larger sellers who treat Allegro as an adjunct to running their online store by reaching a larger audience can increase their turnover. And after all, when sending a package to a customer, you can always insert your flyer or business card with a discount code for shopping in the store.

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omart is a marketing agency. First and foremost, it deals with intelligent sales management on the Internet. Comart serves companies that focus on the development of their business and aim to successfully increase sales of the products they offer on portals such as Allegro, eBay, Amazon and others. The development of a company’s business on the e-commerce market opens up a number of opportunities. They concern both the acquisition of new customers and the multiplication of current business relationships that the company currently has. Thanks to the Comart agency, many companies can save their valuable time, as it helps to step into a higher level of business management. The agency will additionally contribute effectively to its promotion on portals such as: Facebook, Instagram or LinkedIn.

E-commerce-news in 2023

Mall.cz what is it?

Mall.cz is the largest Czech marketplace that is open to Polish sellers. When Allegro acquired Mall Group, one of the largest e-commerce platforms in Central and Eastern Europe, the Czech press described the event as “the deal of the decade.” This turned out to be an extremely important step in Allegro’s international expansion, and it could be part of a major refresh in the Czech market. Mall.cz has been around since 2000 and is admittedly the largest Czech marketplace, but with time came the need for a new wind in the sails. As you may notice, Mall.cz of this “wind” has arrived. It is, of course, the situation related to Allegro, when 135,000 sellers from Poland and Central and Eastern Europe, taking advantage of the opportunities offered by the newly formed group, will benefit from the option to list on one platform while selling throughout the region.

Now is the right time to enter the Czech market. In the past, getting on it was not one of the easiest things to do, at the time such attempts were met with many obstacles and adversity. Now a platform awaits sellers from Poland, where they can make their first successes right away and enter the Czech market practically on the spur of the moment. Previously, selling in our neighbors was associated with paperwork, while now there are no such dilemmas. There is no need to establish a business in the Czech Republic or register Czech VAT. In addition, there is not even a need to translate contracts or other documents, as Mall’s new partner inspection team, independently checks the data of the counterparty, i.e. the company in its publicly available databases.

Comart specializes in assisting with many online stores and platforms. Among others, Allegro Ads Partner, a program that is specifically dedicated to the agency. This one can professionally handle Allegro Ads campaigns on behalf of sellers. Advertising with the help of Comart specialists is extremely effective. More than one client has achieved truly satisfactory results with such assistance.

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re you already selling on Allegro? Or do you just have such a plan? No matter what stage of selling on Allegro you’re at, we’ll help you realize your goals. Faster than you think! We are a certified agency that proudly displays our Allegro Partner+ title. We were one of the first companies to obtain this title. We have many successful campaigns behind us, and our clients appreciate our effectiveness so much that they spread their wings with us in foreign markets as well. There is a new service in English for sending to EU countries – we already know everything, so we will guide you by the hand through the entire process, suggesting the most favorable solutions in terms of reliability and financial savings.

Allegro Ads promotion for new sellers – take advantage of it with us!

Allegro is tempting new sellers with its Allegro Ads – graphic ads and sponsored offers. In order to get an extra 300 PLN for promotion in Allegro, you only need to spend 150 PLN on advertising. Sounds tempting, however, there is one but… As a novice seller, you are not yet familiar with how Allegro Ads and Allegro sales in general work. Also, running Allegro sales with a running promotion is limited in time – only until August 31. If you start selling later, the extra Allegro Ads funds will be lost.
What do you need to squeeze as much as you can out of that £300 for the promotion? You need a good plan, a good strategy, a good understanding of Allegro Ads campaigns, and you need our good support.
You may be completely green as a beginner seller on Allegro. You may not even know how to operate your Allegro account or how to use sponsored listings to highlight your product line. You can afford to do so when you enlist the help of our Allegro Partner+, who knows as little as anyone about promotion in this marketplace.
We guarantee you 100% effectiveness of your decisions. By paying a little extra and choosing our support, you will get back many times over every zloty spent on promotion in Allegro. Graphic advertising and sponsored listings have no secrets from us. We also know that marketplace sales on Allegro are becoming more challenging every day, due to increasing competition, among other things.
However, with our knowledge, experience and commitment to your success, even a novice can excel against the swarming competition. We know the trends on Allegro, we know which offers to click on and how to take care of your store’s appearance so that the sales funnel ends with a paid order.

Do regular customers on Allegro even exist? You can have them!

Managing online sales has never offered such broad and promising prospects as with Allegro’s Ads campaigns. Despite the fact that on a marketplace like Allegro people are looking for the best deals in terms of money, more and more buyers have their favorite e-commerce on this platform. This is mainly due to their familiarity with the order processing procedure, the way the products are packaged, and also because of the high quality of service, in case anyone has any doubts.
By adding Allegro Ads promotion, you can hit fertile ground with your offer. To an audience that will want the best purchase offer for them at a convenient price and in a satisfactory timeframe. The only thing you need to keep in mind is to skillfully configure your Allegro Ads campaigns to bring multitudes of benefits.

Better sales handling with Baselinker

Stali klienci, jak i nowi odbiorcy cenią sobie prosty schemat składania zamówienia. Sugerujemy więc integrację Baselinker z Allegro, co pozwoli Ci również szybko reagować na pytania zamawiających. Ponadto obsługa Baselinkerumożliwia wysyłanie powiadomień do kupujących, na jakim etapie jest realizacja zamówienia. Jeśli ten program jest dla Ciebie nieznany pod względem użytkowania, zdaj się na nasze wsparcie. Prowadzimy szkolenia Baselinker, więc możemy także pomóc Tobie poznać to oprogramowanie jak najlepiej i jak najszybciej.

Selling on Allegro versus selling on an independent e-commerce site – image consistency without secrets!

In our opinion, selling on Allegro is not too different from selling on an independent e-commerce site, where your company’s name is included in the domain name. So it’s worth making sure that your customer remembers your brand and associates your products with it. We’ll give you a hint on how to strive for image consistency while still taking care of the environment. Some companies, for example, go a little overboard in this regard, putting stamps on eggs, or printing sticky tape with the company’s name, or marking the cartons in which products are packaged with their logo and contact information.
It’s important to know that brand consistency really only covers those areas that are actually related to the product line. However, it does not include the outer packaging, only the one the product comes in, such as a pen or dishwashing liquid. The carton should remain clean so that it can be reused again and again, as should the adhesive tape. Marking food products with the name of the company, the aforementioned eggs makes the shells unusable, where the print appeared.
So rest assured that even if running Allegro sales is your first exposure to business, we won’t let your ship sink. The first year of running a business is the hardest, so the sooner you trust an experienced marketing company, Allegro Partner+, the better.
Trust our experience, which we can document with many Allegro Ads campaigns that have made our clients successful. We will help you get the title of Super Seller as soon as possible and, once you are established, enter the foreign market and open to 24 EU countries.

Take advantage of our services, Allegro Partner+ and count your success on a regular basis!